"Jedi Mind" didn't pay anyone, and if I were Lucas I wouldn't let them buy the right to use it at all even if they offered to pay for it after they got caught. They exploited the name once already without asking.
It's called the "easier to ask for forgiveness than permission" outlook on life.
I can't be the only one who thinks this phone is fugly. I'm a designer myself and this is one of the worst designs I've seen in a long time. Its childish and cheap. imagine pulling this out on a business meeting, just embarrassing.