I think marketing has just really let down plasma, probably because of the beancounters. Plasma displays are generally more expensive to produce at a given quality level, and since it's often hard to properly market "this 60" TV has more contrast and deeper saturation than this other 60" TV, and only costs 40% more!", basically other flat-panel tech has taken off. 9 out of 10 consumers know "I want a big flat TV, say 42" to put in the living room, I see this ad for one at $899, Hi-Def, 1080P, and this other one, Hi-Def, 1080P, at $1299.... I'll go for $899." They don't stop to ask why the price difference, or more importantly, do a quality side-by-side review doing direct source material (not shared in-store signals under bright flourescent lights). Put "The 5th Element" Blu-Ray direct to a top-quality backlit panel (LED or Flouro, doesn't matter), and a top-quality plasma of the same dimensions, and it'd be no contest. But most stores that have anything on display, will put the "average" quality plasma, next to the top quality LED, and say "see, not much difference". Gone are the days of high-end showrooms, with well-trained staff, actually SELLING features, instead of just moving boxes.