Windows Phone TV Ad is a Little Confusing

[Marcus Yam]

It's the Windows Phone! Except there is no "Windows Phone."

Windows Phone TV Ad is a Little Confusing : Read more

 

[burnley14]

Clever commercial, I like it.

 

[Aoster87]

I didn't find this confusing.

 

[Honis]

It's a good marketing ploy. Maybe the author needs to get his head out of his Apple phone for a few hours to understand Windows Phone can mean any phone with Windows on it. It seems AT&T just got a new one. Looks like it has a bigger screen than the Apple Phone too.

 

[Icylobster]

I actually like this commercial, very amusing. It also didn't confuse me. However I think having the phone at AT&T may not be the best choice but hey, what do I know.

 

[Mr_Man]

Most informative ad Microsoft has ever made.

 

[Guest]

"Windows Phone" is a horrible name for an OS. AT&T is further confusing it since the sentence "new Windows Phone at AT&T" DOES imply that there is a product (available through AT&T) named "WIndows Phone", unless of course you already know that "Windows Phone" is actually software and not a phone.

But, of course, bringing up this OBVIOUS fact must mean that the author is an iPhone-lover...

 

[Maxor127]

I agree that it is confusing, and the commercial is pretty retarded. Only reason I understand it is because I read this article and I'm familiar with those icons. The average user isn't though. In any case, it's a stupid, ineffective commercial.

 

[fooldog01]

Didn't confuse me when I saw it on TV for the first time the other day.

 

[Guest]

Because of course a Windows PC would be confusing now...

 

[ssalim]

[citation][nom]Maxor127[/nom]I agree that it is confusing, and the commercial is pretty retarded. Only reason I understand it is because I read this article and I'm familiar with those icons. The average user isn't though. In any case, it's a stupid, ineffective commercial.[/citation]

If users aren't familiar with those icons, then they don't need these phones.

 

[o0RaidR0o]

At the end of the ad it clearly states in print its the new HTC Pure. No confusion here. I guess like most Americans we don't read the fine print and then cry afoul later.

 

[jochamus]

@Maxor127

Sorry but do you expect people who buy a Windows based smartphone to not know how the Internet Explorer icon looks, the twitter icon or the Microsoft Word icon? I mean people who are genuinely interested in this phone will know it's functions and I suspect that people with a smartphone will have a PC too, which means the majority of people who watch this add will be watching it from a Windows PC or will own a Windows PC, and will know what the icon's are about, Microsoft doesn't expect Apple shoppers to buy their phone.

I think the add is one of the best Windows have brought out, the Windows 7 commercial, that was very vague though. This was nice and clear -the man simply wants all his programs with him and the phone makes it possible. Can't be much clearer in my opinion.

 

[fulle]

I agree, very confusing for an uninformed user. People in Icon suits that they might not recognize, followed by "new windows Phone at AT&T" without naming the product, which strongly suggests to them that the phone in the commercial is: "Windows Phone".

This was an incredibly ineffective commercial. Give me the job of whomever the stupid asshole who made it. I could do better obliterated drunk.

 

[cadder]

The announcement recently (before the ads) of a "windows phone" confused me. I've used Windows-based PDA's for quite awhile and now have a Samsung Epix WM phone. I liked the concept at first but I think it isn't as good when you try to integrate a phone into it. Granted I have WM6.1 Pro but I don't think the user interface compares well to the fruitphone. There are a lot of apps available for WM but that pales in comparison to the fruitphone app store.

I was in a meeting and somebody asked for a quick monthly rental calculation. The guy with the iphone found the icon on his screen, cranked up the app and did the calculation quicker than I could even find the calculator on my WM phone.

Not that I like the fruitphone but I'm not sure if windows-based phones can be competitive again.

 

[aapocketz]

I don't get it. There was another commercial where the guy says i'm a PC, and he is clearly lying. He is obviously human. More misinformation from M$FT!

 

[Khimera2000]

i have a link right on my screen for me calculator i run a touch pro 2... and have to say i love it. htc's skinning job shows what windows mobile can do when someone cares.

 

[geoffs]

Confusing ad? No.

Stupid, insipid, and off target ad? Yes.

I understand the value of having some of those items available while mobile, but why in the world would I want to take the bloated, slow, and non-compliant browser called IE with me?

 

[pocketdrummer]

People miss the point of the article. It is confusing from a business standpoint because there isn't a Microsoft developed handheld.

The ad itself makes sense that it keeps a lot of the windows functionality you leave at home.

It still won't break me away from my iPhone 3GS though, lol. The last WM phone I had was a paperweight.

 

[Guest]

When I was first introduced to the commercial on tv I wasn't watching the screen (who watches commercials anymore anyway?) and when they said "windows phone, now at AT&T: it DID confuse me. My first thought was: "Zune phone?!" but then later on I figured it out.

For those shouting: "OMG, stuwpid newbz not reading fine print" If they had put "Windows Phones" as in multiple phones, aka different phones it would have been much clearer. You wouldn't call a phone based on a java platform a Java Phone would you?