"On that day, millions of Xbox 360 owners worldwide will experience a completely new Xbox 360 that is fun, social, and simple to use,"
That could be translated to mean that the Xbox 360 was not fun, social, or simple before.
Completely new = not at all like it was...ergo it was not like these things it will be.
It amazes me how often companies inadvertently insult themselves.
I saw a chevy commercial that said there were incredible deals on most new models. Might as well have said, "We'll price gouge you on the few cars you actually want...but we have great prices on the crap we want to shove down your throat."