[citation][nom]techcurious[/nom]soooo... bad for the privacy paranoids, good for those who enjoy getting search results that match their search habits.. and ultimately beneficial to advertisers and in turn for yahoo revenue from advertising?[/citation]
LoL, what? Do you really browse the Internet for the sole purpose of the advertising? Personally, I don't even see 95%+ of the ads on the internet (Opera user script), and I don't click on any of the ones that do make it through. Maybe that makes me a jerk, but I never do anything because I like the ads. If I watch the superbowl, its for the football, not the ads. As for search, I don't need personalized search, I don't think I've ever searched the same thing twice (unless I forgot to bookmark an important link). I'm not sure what personal data Yahoo! or any provider could be collecting that would be of any benefit to me personally. As for things like location, when I want a restaurant, I search "Chinese Food in AnyCity, USA", I don't need Google knowing my exact GPS location just to find a damn restaurant (although they get it anyway if I use Google Maps on my phone). From now on, I'm going to plug addresses manually into my old GPS from search results, no more spying on me. And the phone goes into airplane mode unless I'm making a call, no more tracking my movements via cell tower.
Too many people these days ask "why not" when it comes to some corporation spying on them and invading their privacy. What ever happened to asking "why" first?