What age group are they referring too? My 5yr old and 6yr old fully understand the difference between an "unboxing" video/commercial and other videos. I don't use the youtube kids app, they just watch youtube videos on my account and are monitored while on the computer.
Honestly, those videos have actually saved me money as they see the toying being played with and decided they don't want it.
This article's title should be called out for tricking adults. The comparison to broadcast tv is not fair because tv is regulated based on the older model that the government gave away limited spectrum to broadcast over the airwaves, so that comes with a cost. This is confused by some as an inherent right for government to over manage all media content. Of course I am for protecting children, but I do not see any proof of harm in this article. Even if there were some minor harm, at what point do we trump other rights? For example I guarantee children will be safer from much more dangerous threats if only we would allow daily police inspections of all homes. What, you're not in favor? Why then you must hate children! No one is forced to visit this free website, and parents who want to abdicate responsibility for raising their children to the internet, and then subsequently expect government over-regulation to then shield them from (oh the humanity!) subtle commercialism should not be allowed to diminish internet and society freedom for the rest of us.