while I agree with all of your points, I feel that the article drifts a bit from the scene set up in the opening paragraph.
I don't know about the other readers out-there, but for me personally, I am interested in seeing Apple, Google, Intel, and Microsoft take a shot in the Pay-TV market and compete against existing companies. and when I say that, I mean exactly those big companies with their giant "war-chests", not some small mom and pop shop. Yes, entering the market carries a tremendous amount of risk, but it is also an opportunity for some steady income because the probability of someone continuing a $10-20 per month sub is pretty high (just look at netflix or hulu subscribers). It is these bit IT companies that have the capital to throw a few billion dollars down to enter the market, and it is them that I'm interested in seeing 'disrupting' the market