Activision Blizzard Considers Bailing on PS3

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dtemple writes:
> ... but because it's fun, it's what I'm playing. ...

Funny you should mention that; I have a decent-spec PC with Stalker, Oblivion, CoD4 & heaven knows
what else, but atm I'm playing the original Mercenaries on PS2 (for the 3rd time) because, as you say, it's *fun*. 😀
(all but one baddies captured alive, just the boss to go...)

I'd rather leave playing the PC games for when I have a good chunk of free time to really get into them, since
atm I'm too busy with work & other things, though I'm already a fair way through Oblivion.


I can understand why the PS2 is still selling well. Many of the PS2 games do hold up nicely in terms of gameplay,
if not graphically. I really liked Black, for example, and, "Time Splitters Future Perfect" was hillarious. Unless
one is fanatical about 3D visuals (as I used to be), gameplay can make all the difference. This is why I liked,
"Draken: The Ancients' Gates" for PS2, and other probably less well known gems; "The Suffering" was pretty
intense - I dare any modern gamer to play this old timer in a dark room with a modern sound system! 😀 Brought back
memories of the original Doom...


As for system specs, I came across an academic analysis last year, comparing the Xbox360 to the PS3, used
in lectures on computer architectures at a USA Univ. Stricly with respect to potential performance, the PS3 is a
faster system, but as people have pointed out it is not as easy to program.

A couple of years ago I talked to a guy at a games company which decided not to port an RPG game they were
working on to the PS3; he said:

"Well, the thing is that the ps3 idea was just that, an idea. But later when we investigated more closely, the ps3
would require almost a complete rewrite of the engine specifically for it in order to use the cell processors etc.
It's a very quirky architecture, I went to a presentation by a guy from IBM who did a crash course on cell
programming etc, and one would have to explicitly program each cell. Each cell has it's own memory and you
have to "upload" the code with its data there and poll for results. Not like an SMP system where you can just
spawn threads that work on the same memory. More like a cluster."

I asked if companies would write higher-level libs to make things easier, something that could be shared; he replied:

"Well, most ps3 games are going to be written 'for the ps3' from start to end, so it won't matter much, it's just
not "port-friendly" so don't expect many PC games ported to it. As for the higher level functionality, I'm not
sure that something universal could work. Everyone is going to make a "cell program manager" for their game,
but these sort of things are usually tailored to the needs of the specific project."

I asked how the Cells communicate with each other; he said:

"They don't, each cell has it's own memory and it's the responsibility of the main program running on the PowerPC
front to put data/code for each cell and check back for results."


Presumably, like the PS2, companies will get better and better at exploiting what the PS3 can do over time, getting
ever more out of the same hardware. By contrast, visual improvements in PC gaming tend to arise from a brute force
approach to making ever faster GPUs, even though a typical PC card is never exploited to more than a third of its
true potential before the product line movies on - it's not economic in the PC gfx market to make drivers that efficient
for every product (too expensive). Given it's PC-derived gfx origins, the Xbox360 has an obvious advantage here
for developers.


It's no surprise that people have differences as to which console they prefer - afterall, we all like different things. One
point is obvious though: a PS3 is a very cost-effective way of obtaining an HD movie player, compared to an ordinary
standalone player, and it can be used for other things aswell. However, I'm not bothering until HD displays are more
sensibly priced with a better technology like OLED.

Lastly, people forget that one aspect of PC gaming is also attractive for many users: messing around with CPU/gfx
hardware, modding, overclocking, etc. is *fun*. In my youth, I was into electronics big time, but these days a lot of
technology is very black-box. Overclocking on PCs, building ever better systems, etc. is perhaps the modern
equivalent of such hobbies. Without PC gaming, I can imagine many people who might otherwise become interested
in electronics, computer science, etc. would never get into it in the 1st place. I got started by coding for 8bit systems
like the BBC Micro, C64, etc., but today it's not practical for home users to write their own programs in this way, so
fiddling with PC tech is the next best thing.

The market needs a range of options, for a variety of reasons. Interactive/Group games do nothing for me (Guitar Hero,
singing games, etc.), so I don't own a Wii, but I can certainly understand the appeal for those who love them, and
wouldn't for a minute suggest that there shouldn't be a product. Nintendo just doesn't make the kind of games I like atm,
even though I was an ardent fan of the N64 (I had the first ever N64 web site, or Ultra64 as it was back then prior to
launch). I didn't buy a Gamecube, but was bought one as a gift - as expected, I found it hard to find suitable games.
I really would have liked to get a PS3, but the price was way too high at launch, games too costly, and as it happens
one of the games I'd been looking forward to turned out to be a bit of a let-down (Mercenaries2), while the other game
(GTA4) is now available for the PC anyway and at a much cheaper price (13 UKP) than typical PS3 games, so I'll just
buy the PC version some day.

As for an XBox360, I don't see the point since I have a PC, and I do enjoy meddling with hw stuff. Besides, I once
walked past MS' Redmond HQ and that's as close as I'd like to get thankye very much. 😀 Having to use Windows is
bad enough...


Sony's mistake is simply price. The PS3 and its games are just too expensive, for whatever reason. Indeed, it was very
clever of MS to point out last year that, for the price of a PS3, one could buy both an XBox360 *and* a Wii. For parents
buying presents, if not for gamers buying for themselves, this may have swayed many people during key buying seasons
like Christmas.


gamerk316 writes:
> I think the biggest problem has become the fact that the PC now overlaps with consoles, and I'm suspecting sales are
> being hit quite a bit as a result...

Very good point. Certainly, consoles are not as simple to use as they used to be. Creeping into our lives with barely
a moan from anyone, we now have consoles that require updates, fixes, etc., and there are huge problems with ported
titles that are full of bugs, eg. Oblivion for the PS3 has lots of flaws. I don't think the PC platform will fade though -
there are other factors involved that will keep it going, as I mentioned above.

Ian.

 
the ps3 is much better than the xbox and the wii. It is a fact that most people who buy Wii's just keep it laying around the house until they have a party and then they turn it on. Xbox 360 is because of that huge fanbase of dumb white school kids who love halo and gears of war and who think that the 360 is better in every way than the ps3 ( no racism meant). Also, i do admit it is much harder to code for the ps3, but the 360 is already obsolete, and the ps3 has lots of more potential.
 
[citation][nom]anonymousdude[/nom]@reichscythe"And Square is silly enough to make the same mistake twice"

So they will make the same mistake[/citation]

Sorry, typo.. that should read: "Square ISN'T silly enough..."

So, basically, the real problem is MS? Well, I'm no ragin' Microsoft fan, but, honestly, after all the overblown PS3 performance hype, the production of a DRM scheme like SecurRom-- that extends beyond copyright content protection to potentially become a system debilitating program, the frequent use of their purse power to simply buy out developer studios to attain exclusives, and their overcooked attempts to force a generally unwanted (and mostly unnecessary) optical storage standard on developers and consumers alike, so they can milk us to recoup losses for their own short-sightedness... well... considering all that... I'd say SONY isn't exactly company I want to be a cheerleader for either...

@fans 6 - bet that Kool-aid is yummy...
 
Wait wait... someone help me out on the rules of social etiquette here, I'm apparently a little foggy... Can you say "dumb white school kids" then follow it up with "(no racism meant)" and get a pass??
 
People keep saying how developers need time and Sony needs price cuts. The next gen XBOX is looming on the horizon and the last thing Sony and developers have is TIME. It's game over Sony. They should be focusing on their next console sans Blu Ray.
 
rdl456, my thought exactly. Again, the PS3 was too much too soon. They should have offered a cheaper PS3 with the OPTION of buying an external BR drive or something. In gaming, matching the competitor's price point is imperative. Sony didn't just get within the price neighborhood of the Wii or the Xbox, they were WAY BEYOND them at $500 (without extra controller, free BR movie, or game). I have noticed that instead of cutting prices, this week's Target ad offers a PS3 with a free second controller. So there's a $55 price cut, even if only at Target. Sadly, most consumers only see "$399" no matter what else the console comes with (like free controller, movie, game, etc.), and until Sony brings that number down to the levels of its competitors, it will probably always be hurting. Sure, they don't make money on the PS3, but to lose profitability on the HIGH END of the price spectrum seems odd to me. You can't use the "market penetration" or "stealing market share" excuses for losing money with it, and now that BR player prices are down, I wonder if we aren't seeing the death of the PS3 (not to mention the problematic coding required to port games to it from other languages, etc.).

Although I will say that I would buy one if only for God of War III... :)
 
The economy needs to recover and that is when the next gen consoles will be released. I predict in about 2-4 years. At least sony still supports their consoles after the new one comes out.
 
You can't really call the ps3 a failure because if I remember correctly (correct me if I'm wrong) the ps3 actually sold more consoles than the xbox at the end of their second years.
 
Sony doesn't need to ditch Blu Ray now that the prices to produce it are dropping, but they do need more games at launch and have a cheaper option without all the bells and whistles that people might not use and sell it as an entry point console (not the ripoff 360 arcade) like they should have done this generation. Dave_69 most people don't notice good deals like a second controller or last week at best buy with that bundle with GHWT.
 
[citation][nom]ta152h[/nom]It's so easy for some dweeb sitting in his living room to say what Sony should do, which is the impression I get from reading these inane comments.Here's a reality check - Sony is the only console maker selling their machine for less than it costs to make it. Of the three, they are the only one that is under priced. To tell them they need to lose even more money with each console sale is purely idiotic, because it costs you nothing to say it, but it would cost them a lot to do it. The reality is, the PS3 is still selling over 100,000 units a month, even at $399. If Activision doesn't have the programming talent to make games for it, that's an incentive for other makers since it leaves an opening. Also, costs for components DO go down, and Sony WILL lower the price when they do. Do you really think Activision will walk away from Sony knowing this? I don't, but if they do, they'll come walking back.Also, ask yourself, would the $#itbox-360 sell as well as the Sony if it were selling for $399??? Clearly no. So, there are a lot of people that understand the value Sony offers, and the superiority of the product and services. Considering Sony really has weak competition - the Wii is a joke and really for a different market, and the $#hitbox-360 is an unreliable piece of junk with slightly inferior hardware capabilities, and a cost associated with going online, it's clear Sony is in a really good situation.Their two problems - cost, and learning curve by programmers are both resolved by time. The strengths - better hardware and better features, are not ones that Microsoft or Nintendo can beat until they come out with a new console. The PS3 is selling extremely well considering the cost in this economy. Even outside of that context, while 131,000 units is behind the Wii and $#hitbox, it's still a substantial amount that keeps the console relevant. When their costs come down and they can lower prices, and the economy recovers, it should really take off. I'm reading now that Blu-ray will be costing roughly $50 to make very soon, and if that's the case, considering other component costs, it won't be too long until Sony can chop the price down, on their terms, instead of on the terms of people who know nothing about their business model, and probably too much about killing the evil Zargons.[/citation]

Your arguement is that Sony can't lower the price because they will lose money. Think about this however, do programmers care how much money you are losing/gaining or do they care about sellign games. I think the latter. You're saying price cuts will come, but will developers stick around for that. DO you really think a company will invest time and money now on a console that they aren't sure they can push their game on? No, what will happen is that they will hold off on developing games for the PS3 then when the price drops, came back. The question will be is it too late then?
 
[citation][nom]anonymousdude[/nom]You can't really call the ps3 a failure because if I remember correctly (correct me if I'm wrong) the ps3 actually sold more consoles than the xbox at the end of their second years.[/citation]

Apples to Pears, mate... The market has grown astronomically from last generation... besides, the original xbox wasn't really INTENDED to be profitable, it was released with the intent of gobbling market share and making MS a legitimate contender in the gaming market... The PS3 wasn't supposed to still be sucking away SONY's game division profitability 3 years into its life-cycle...
 
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