EA WAS terrible a few years back, around the time when they bought the NFL license and NFL 2K5 became the last good football game. Then they decided to release some gems like Rock Band [The grown-up-with-decent-taste version of guitar hero], Mirror's Edge, Skate, and Dead Space. They gave Bioware the budget they needed to stay relevant and release Dragon Age, whereas Activision bought Blizzard and then proceeded to shit all over it.
I'll let John Carmack do the talking:
"In 2008, John D. Carmack of id Software said that EA is no longer the "Evil Empire". id decided to go with EA Partners, despite having a poor opinion of the publisher's past record.
"I'll admit that, if you asked me years ago, I still had thoughts that EA was the Evil Empire, the company that crushes the small studios...I'd have been surprised, if you told me a year ago that we'd end up with EA as a publisher. When we went out and talked to people, especially EA Partners people like Valve, we got almost uniformly positive responses from them.""
Go eat big piles of feces Kotick.