@ antilycus
Ouya still hasn't done anything to cut away from the console market. At best it competes with a freaking Roku and even I don't think it comes close, but the Ouya is still new and its hard introducing what the Ouya represents to the market and gain traction. According to this article from Forbes:http
/www.forbes.com/sites/insertcoin/2013/07/28/73-percent-of-ouya-owners-havent-paid-for-any-games/
Barely any people have bought games, which is bad news and you're comparing Ouya game prices to that of consoles? Do you realize the kind of games you can play on an Ouya? If you're the kind of person that's satisfied with the quality of games from a Smartphone then you'll be ok with an Ouya.
Now, I do believe that its ridiculous the price they're changing for a retail game these days, especially when you consider how few of them are actually worth the price. But I use Steam and I have patience so this doesn't really affect me significantly.