""ArmA III will be available for $44.99 USD, 29.99 GBP, and 34.99 EUR. " Games do not cost the same numerically across all currencies??? "
If I can buy an apple for 4 golds in Kansas, I should be able to buy one at the same price when I'm not in Tokyo. Especially when the product in question, like video games via the internet, you should be able to pay the same physical value for something instead of the same numerical value.
If you pay the same numerical value of any currencies for anything anywhere, then I could have bought the whole world with my 6 Zillion Zimbabwen Dollar