Isn't this more on an indictment of Apple and Google's limitations they artificially place in their walled garden OSs? I assume they will file it under security reasons.... I feel like I've entered a bizaaro world where Apple and Google have traded places with Microsoft on being monopolistic thugs and mafias. I'm not disagreeing with the writer's opinion on sticking with the native assistants, I'm just not sure the failed impression shouldn't be pointed to the OSs in this case.
Cortana and Google Now seem to work better for my needs. Siri often requires multiple tries of bizarre pronunciations to finally work. Also, when did opening an app become a chore. Saying Hey Siri or OK Google is really only appropriate when alone or in your car driving.