Ofc EA plans to concentrate on digital sales, they are cutting expanses everywhere and this isn't a big surprise. If they could ship BF3 with 5 hour long single player campaign, cut on multiplayer content to later sell it as DLC, create seven pay2win games, this is nothing, non issue. I'm just worried where publishers will find source of increasing profit margins when they stop growing at desirable rate, maybe commercials interrupting game play?