I'm not so sure if news of her involvement will help them. They may have shot their own foot on this one. I have nothing against Helper, but there are a lot of gamers who dislike her writing. I for one, do not care for her writing either. As a person, I don't know Helper, so I have no personal opinion. It wasn't right that she got bullied, and I have empathy for her situation.
(Commenting on a previous post) I'm a female gamer, and no, we're not ruining the gaming industry. Having games (RPG's) especially, it makes sense to cater to both sexes. No one will stop making shooters, sports games etc... But both sexes like RPG's.