Rodney and Norse have a very good point here... despite having been involved in over 200 elections worldwide, including over 40 here in the US, Cambridge Analytica never raised an eyebrow until it was ACCUSED of having tipped the scale in favor of this president. Whether or not bias was intentional, your seditors should consider the optics. I mean, check the national statistics... For every reader impressed by your virtue signalling, another is turned-off. Is YOUR data analysis telling you that your traffic demographics are so slanted that you don't have to worry about alienating half of your audience?