Most of us already pay $30-$70 for internet content on our phones a month, we also pay for a home internet connection usually on top of that at $30-$75, so now we need to pay more for internet access so people who can't afford it, can use it. That's about $720 a year minimum if you have an older unlimited plan or new mid lvl plan for cell phone and a decent level DSL/Cable home connection. It's about $1,800 a year for the high end (honest) users out there. We already have to deal with tiered rates with phone and soon with home internet plans all because more users = more demand = network congestion. It make sense though, if they can push those 18 million users it won't make them a lot more money from them that but it will use more data and clog the network and then they can justify uping our rates some more. Imagine if even 3 million people in the US (about 1% of the populace) pay the $720 a year your looking at 2.2B a year... When you think of how much we all already pay and are going to have to start paying with the price increases for internet speed due to increased demand and the increase of HD content available it's going to get really ugly soon...