I think the best thing people can do is just avoid blog reviews, and do there own research and only read reviews on well known trusted sites. I think most salesman are b.s. I actually am a salesman, and I am a geek, computer builder, modder, and I don't trust most salesman. U ever walk into a store, and have a salesman try to sell u a geforce 5200 and tell u how good it is, when u know the best card is a geforce gtx285? I feel sorry for people who get ripped off, and don't do research, cuz they think there computer is fast, when it's actually super slow...I sell a lot of stuff in our store. But I have customers come back, because I am honest when I sell. If it's good, I tell them it's good, and back up my self with evidence, if it's crap, I tell them. I make a lot more on return customers then I do on the one time sale. The most common myth I here is people afraid to buy plasma TV's cuz they run out of plasma, and need to be recharded once a year. I bet the person who came up with this only had lcd's in his shop. Now it's like mass belief. Whenever I buy something, I do my research, read articles, google it, if it's in the store, i go and play with it, whatever I have to do. I never just read a single blog, and go out and buy something. Yeah, I think it's good they are gonna try and do something about this. But, at the same time, I don't think it's gonna do anything. They need to educate consumers on how to research products, and how to buy better.