I have never liked Nike. No I am not altruistic or anything, but I do consider it a side benefit that I dont support one of the worst offenders of child labor and slave wage promoters. Yes I know allot of corps. do those things, but Nike goes the extra mile in being scummy and telling foreign manufacturers that they should treat their workers like animals.
ANYWAYS.... I just have never like Nike's brand, their ads or these dumb side products they come out with. And the names of these things like "Nike+ Fuel", talk about clunky. Just call it the "Fuel Band". And this custom metric "Nike Fuel", everything has to have the word Nike in it, its so lame and stupid. Not to mention this "custom metric". What does it do? Measure how efficiently your drinking cross-branded "Nike Gatorade Fuel".
All Nike is, is a brand name and an advertising company. Their shoes could be made of paper and people would still buy them.