Honestly, I see no way that this will be less than $350. The 3DS is priced at $250 (which I think is ludacris to begin with) and they've admitted that it will be more. I don't see it being less than $350 with the specs given. Even at that price, it's a steal for the hardware thats included, BUT i wouldn't buy one. You can buy a ps3 for that much for Christ's sake. It's inevitable that hardware will get more expensive the more they advance it, but at the end of the day, you've got to ask yourself: is it worth buying a handheld that is more money than my smart phone, but has less games, and the games will be 10x more expensive?