I'm from Belgium and like many other breweries worldwide the term "Belgian style" beer is a blatant abuse of the term. There is no such thing as a "Belgian style beer", each beer has its own flavouring, tradition, ingredients and brewing methodology. Using more IT-oriented terms, it's like saying we want to make a "Doom style" shooter so you create an FPS and call it doom-like.
Also they clearly have no clue what Dubbel actually stands for. Dubbel has no specific flavour, it refers to the ingredients being used, period. It's not brewed in Belgium using Belgian methods, ingredients, knowledge and traditions, so stop using the term Belgian nor Dubbel, please, it's insulting. As a side note, looking at the ingredients, it seems women thought up this beverage. Chocolade covered cherries? Please!