Google Tracks Your Eyes When Testing its Designs

[Marcus Yam]

Where are you looking?

Google Tracks Your Eyes When Testing its Designs : Read more

 

[mayankleoboy1]

just want to see this tracking tech in future games

 

[Supertrek32]

I love to be able to do this at home and pull up gaming screenshots. Be interesting to see how I take in the information.

 

[bv90andy]

who looks in all those directions? unfortunately I don't even look, when I click home I immediately start typing, because the writing field is already selected and hit enter (or used to)

 

[liveonc]

Looks Human. Google, what am I gonna Google? Search! Eyes start on word, goes to search field, thinks, shifts in though & gaze, ends on button. Just another day in Cyberspace...

 

[Silmarunya]

[citation][nom]bv90andy[/nom]who looks in all those directions? unfortunately I don't even look, when I click home I immediately start typing, because the writing field is already selected and hit enter (or used to)[/citation]

You mean you think you don't even look (unless you can't type blind and have to look at your keyboard). Our eyes dart in every direction all the time, but our brain stabilises the image and filters out the unneeded things.

 

[Guest]

I don't even use the google main page, just setup the search bar to google, and use that.

 

[Parsian]

so we gonna see advertisers using this from now on?

 

[Morgan3rd]

I find Google instant very distracting. I start looking at the results before I finish my search terms and most of the time Google doesn't get it right. I have learned to ignore it.

 

[Spore]

I'm pretty sure Valve tracks where the user is looking when play testing and designing their games as well.

 

[jaysbob]

They did this kind of testing when first putting Sesame Street together, to gauge what grabbed children's attention and what didn't. part of what led it to be such a successful show.

it also why shows like Dora the Explorer and Blues Clues seem alien to us but so appealing to a child, their engineered to be appealing specifically to children; and one of their main testing tools is eye and face/emotion tracking.

cool to see it in practice.

 

[hunter315]

Interesting to see google using eye tracking, if more companies start using it it might help to make things a bit easier to use. It would be interesting to watch a recording of what they were seeing on the screen as their eyes were tracking across it, i doubt it was the blank search bar the whole time.

 

[razercultmember1]

How does Google eye track you without a webcam or is it just the mouse that is tracked?

 

[ares1214]

Id rather see this in games than google

 

[Guest]

How is this innovative? This is old technology - first I had first had experience with eye tracking used for improving UX was back in the mid 90's.

 

[alexhicks22]

thats quite cool to see what people focus on when looking at google...

 

[scook9]

In BioEngineering last semester I actually did an experiment on exactly this....we used EOG measurements along with yahoo, bing, and google searches and tested where the users eyes went using each search engine.

Cool to see it is really used though as we were making up the lab as we went

 

[lejay]

The porn industry should adopt this.

 

[grandshadow3581]

This is not anything new, they use this at the company I work for to help design the sites that are create for vendors. I believe one the eye tracking systems is made by a company Tobii.

 

[redgarl]

Ghost in the Shell... can't wait to see the new interfaces the future will bring. I want to surf the web like in Ghost in The Shell >😛