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Archived from groups: alt.tv.tech.hdtv (More info?)
Bob Miller wrote:
> curmudgeon wrote:
>
>>>> One fact that is probably not lost on advertisers right now is that the
>>
>>
>> viewing demographic that has the discretionary income to pay several
>> thousand dollars for an HDTV set is a very valuable demographic to reach
>> with advertising. <<
>>
>> And when was the last time you saw a commercial in HD?!?!? That's how
>> impressed and "hungry" for HD viewers advertisers are.
>>
>> It's also why local HD stations are on low power. They can't attract
>> nearly
>> enough ads to pay the power bill for the tranmitter....and that is NO
>> exaggeration.
>> You couldn't be more wrong if you tried.
>>
>>
> Both sides of the argument are true but the real problem at the moment
> is that Nielsen is not counting digital households. Once they start
> counting advertisers at least have a tool to evaluate whether the
> demographics have value. At the moment every new HD household falls into
> a black hole. The broadcaster totally loses that customer for all
> intents and purposes which is to make money.
>
> Until they start counting the two arguments above are moot.
>
> Bob Miller
>
If the Nielsen did count households that have HDTV and if I were a
Nielsen household they would find that since I got my HDTV my viewing
habits have changed such that I watch programs that are in HD more often.
I recently wrote an email to NBC, ABC, and FOX letting them know that I
am unable to receive their channels in HD (because my cable company
doesn't carry them in HD and I am not in a metro area so that I am
unable to receive them over the air. I told them that because of this I
am watching more of CBS just because I get CBS in HD from my cable company.
The picture quality of HD is so superior that it has affected my viewing
habits. I have been told that the main reason my cable company doesn't
have all the major networks in HD is because the networks are asking the
cable companies to pay a lot of money. I told them that this strategy
may backfire as they may be loosing viewers by not having their channel
in HD. But if Nielsen doesn't distinguish households having HD then
they would not know that HD has an effect on viewership.
Oh, also, I have a brother-in-law who has an HDTV but didn't have HD
channels. When he visited me I showed him what HD channel looked like
and he did say "WOW!".
Bob Miller wrote:
> curmudgeon wrote:
>
>>>> One fact that is probably not lost on advertisers right now is that the
>>
>>
>> viewing demographic that has the discretionary income to pay several
>> thousand dollars for an HDTV set is a very valuable demographic to reach
>> with advertising. <<
>>
>> And when was the last time you saw a commercial in HD?!?!? That's how
>> impressed and "hungry" for HD viewers advertisers are.
>>
>> It's also why local HD stations are on low power. They can't attract
>> nearly
>> enough ads to pay the power bill for the tranmitter....and that is NO
>> exaggeration.
>> You couldn't be more wrong if you tried.
>>
>>
> Both sides of the argument are true but the real problem at the moment
> is that Nielsen is not counting digital households. Once they start
> counting advertisers at least have a tool to evaluate whether the
> demographics have value. At the moment every new HD household falls into
> a black hole. The broadcaster totally loses that customer for all
> intents and purposes which is to make money.
>
> Until they start counting the two arguments above are moot.
>
> Bob Miller
>
If the Nielsen did count households that have HDTV and if I were a
Nielsen household they would find that since I got my HDTV my viewing
habits have changed such that I watch programs that are in HD more often.
I recently wrote an email to NBC, ABC, and FOX letting them know that I
am unable to receive their channels in HD (because my cable company
doesn't carry them in HD and I am not in a metro area so that I am
unable to receive them over the air. I told them that because of this I
am watching more of CBS just because I get CBS in HD from my cable company.
The picture quality of HD is so superior that it has affected my viewing
habits. I have been told that the main reason my cable company doesn't
have all the major networks in HD is because the networks are asking the
cable companies to pay a lot of money. I told them that this strategy
may backfire as they may be loosing viewers by not having their channel
in HD. But if Nielsen doesn't distinguish households having HD then
they would not know that HD has an effect on viewership.
Oh, also, I have a brother-in-law who has an HDTV but didn't have HD
channels. When he visited me I showed him what HD channel looked like
and he did say "WOW!".