The above photo of the young lady using a laptop; She has an eye-popping expression. I expected the caption to say: OMG, it cost THAT MUCH for the game my Jacob wants from Santa?? . . . That's right Jacob's mother, That is what they are charging for games. . And when your little jacob goes away to college, you think you can just sell that giant stack of games on e bay, Right?. Because, after all, a giant box of games must be worth a fortune! Wrong. A box a games is worth squat, nada, zilch, $0, nothing. Only a unsuspecting shopper will buy the box. With the makers placing that "key" on the games, only ONE person can own a game. Once a person owns a game, that game is BRANDED for its entire existence. With DRM there is no selling your used games these days; you can't even trade them with a friend. . IMO, this is wrong. We all should ONLY: Rent a hard copy via online/brickfront store OR (better yet) Play online via websites offering monthly/yearly Subscriptions that offer "Unlimited" play.