If I'm reading this correctly, this article is based on experience charging one time at one single Shell charging station?
I've charged at a few dozen Tesla superchargers a hundred times, across the US West, Central, and Eastern regions. One thing I've often wished for was more of a gas station like option, to get and leave beverages, etc... Newer Tesla stations seem to tend towards being better about this, but especially in 2017-2019 it was easy to be stuck for a 45 minute charge in the middle of a closed shopping center with nowhere to go.
The Shell setup you describe sounds like exactly the sort of Supercharger I like the most these days.
This is largely for long distance travel, FYI.
The ideal solution is to have chargers at a wide variety of places people will spend time: roadside attractions, restaurants, malls, etc. Replicating gas stations is inertia, accepting something because it has been that way for some time. That is really the point the article is trying to make, it seems.
Of course, as you mention with long distance travel, the problem we run into is the time between now and widespread charging options, during which people on road trips want locations they know they can charge. Something like a gas station or a truck stop increases the likelihood of an available and working charger while still offering something beyond just charging, though we could do much better about putting such stations in areas that have more options in walking distance.
Eventually, one would hope that the ease of installing chargers (vs underground tanks) will mean you don't need to plan around chargers, just plug in wherever you stop for food, rest, etc. Until then, I don't mind seeing these articles to remind us not to settle for replicating gas stations, even if it is a good choice for now.