The sound level meter in that video was not a calibrated one and may have been off by as much as 15-20db in the bass region so you can't use that as a guide to how loud that system actually plays.
Max volume is less important than quality of sound. Boomy loud bass doesn't give you the same sound that Steven Spielberg wants you to get. Being able to hear foley effects that are low in the mix and clear dialogue are more important. Get enough volume for your room and then go for better sound not more.