"I would be very worried for the Japanese if they are describing non-conscious things as "friends". o.o"
I agree. Having viewed multiple articles about stuff that happens in japan really makes me question how mental health can be affected by habitats like Tokyo where the population density is so large. Robot weddings, marrying a video game girlfriend, having multiple rape based video games, etc.
Here in America its pretty bad as well. Like mentioned by polly the couples getting married in best buy or an apple store. That really shows how prevalent materialism has become in the average American psyche for events like these to happen and to be supported by others.