Here's a way to look at it:
Let's assume, for the sake of argument, that you are a real movie buff and watch 3 Blu-ray movies every week, 52 weeks a year, for 3 years (3 years seems like a reasonable lifespan for a device). Since the boot-up time is roughly 60 seconds faster than a standard player, this results in a net savings of about 468 minutes over the three-year period.
This 468 minute savings is, in fact, the only real difference between this device and the majority of other players available. If we estimate that the average mid-level player costs about $300, then the $2,700 difference in price for a 468 minute savings means that each minute saved costs you about $5.77.
Following this logic, an hour of your time should be worth about $346.20, roughly equivalent to rates charged by good corporate law firms. Similarly, the time you spend watching a two-hour movie would be worth around $692.40. Pushed even further, the three years of your life in question should be worth over $9 million. If you want to back it down a bit, and just count time for a 40-hour work week with two weeks unpaid vacation, then your time is worth $692,400 per year, or $2,077,200 for 3 years.
Sooooo...unless you are making $700K+ per year, and the extra boot-up time cuts into your earning potential, then I would say that this is a colossal waste of money. Of course, you could just go around charging people $5.77 per minute for wasting your time in order to make up for it--waiting 45 minutes for a doctor's appointment should be worth about $260, and waiting 5 minutes in line at McDonald's should be worth about $29. Bear in mind that, if you watch fewer movies, the cost per minute is higher, meaning you value your time even more highly!
P.S.--Personally, I only watch around one Blu-ray movie every two months, so the the ten minutes that it took to write this are worth about $1,500; subtract $6 to $12 for the time that it took you to read it, and send me a check for the difference!