nelson_nel
Distinguished
Microsoft, in a way, does need to do something like this in as much as it needs to step up it's game against Apple. The problem is Microsoft is more professional than Apple so they are really targetting different audiences and it's hard to go after the emo kid who thinks his videos are actually important and still concentrate on the business end of things. I almost wish they would create a seperate division under a different identity that doesn't necessarily mainly brand Microsoft to target these individuals because it is a ripe market but it's almost detrimental to try and say Microsoft is "hip". Microsoft has done better because it has concentrated on something else for so long. Something new is needed but not necessarily by tying its identity to MS. Just my thoughts on this...