Microsoft/Seinfeld Commercial Airs to Collective 'Um, What?'

[Guest]

I'd wager they're trying to go diametrically opposite the uber-geek-chic Mac vs PC adds. I mean, what fraction of computer buyers identify with slim, hip, unshaven Mac and what fraction identify with chubby, unhip PC buyer? Being uber-hip can sometimes be a no-no in the large US market.