Maybe they have not clued to the fact that many people just don't bother going to movies anymore. They can have their own private cinema like experience in living room on big screen HDTV with Dolby surround, Comfy recliner couch,No assholes with mobile phones,No annoyingly loud chips/lollies wrappers being opened,No looking for a park and praying your car doesn't get keyed or broken into cause you chose the late night session with less people, No rip off ticket prices and food prices. I can go on but pretty sure by now you get my point, Rather just watch it with good company in privacy of own home,Pay a small fee for cable movie usually around $5.50-6.50 full hd/dolby as well.
One other thing,DO IT RIGHT. Sound proof the room and turn the friggin' bass down if you live in a suburb with houses less than 10 metres apart or you will end up with tyres slashed or bricks through windows. I have heard some peoples systems in street so rediculously loud(Bass) they would have permanent Tinnitus,Idiots.