You do know that netflix just stepped on too many toes these past few years and now they are paying for it in upcoming contracts. I'm sure Netflix would have loved to keep the same price so no one cries about these few bucks. I thought the article was on tom's when it reported that companies that hold rights to most movies are going to want a contract that totals in the 1 billion area. When their previous contracts totaled in the hundreds of millions. So ya, blame Netflix for being "greedy" or let them actually try to manage a business they want to run successfully. Even at $15 bucks a month subscription through all the crappy movies there's actually about 5-10 worth titles that you would probably rent through blockbuster. Well at blockbuster that would be at minimum $20 for 10 movies if the price was $1.99 per movie. Not to mention TV shows, one use to be Dexter (until showtime got pissed at netflix for buying out an original TV show exclusively for Netflix) and there's plenty other content that gets switched in that actually make the service a steal at times. Of course I wouldn't pay a fee more than $15-20 bucks a month and I'm sure down the road they will have to hike up prices again. But don't you think Hulu will do price hikes? or Amazon? They all have decent price structures now to lure in subscriptions, but we all know what happens next.... So don't treat Netflix like they are the only ones that are money hungry, just business.