Not to say that Comcast isn't a potential source of a problem, but, why hasn't anyone else done this yet then? Yeah Netflix is a bandwidth hog, but a number of other services also hog bandwidth but didn't rush to pay Comcast a single cent. Comcast shares some blame, but it seems to be Netflix isn't entirely clean in this either. As noted, they tried this price hike thing a couple years ago and nearly collapsed the company as a result. It feels a lot like they're using a relatively small payment to Comcast for a bandwidth guarantee to finally get their price increase through the door. I would be wary of them going back to the well to use this as an excuse for repeatedly raising rates over the next few years if net neutrality isn't achieved.