Do people really get excited over a dime a dozen cell phone anymore. For regular non-smartphone mobiles, don't people just talk and text on them and if they have 3G, then maybe Social Networks and listen to music if you care to transfer songs to it. It is nothing revolutionary.
Instead on putting out some BS phone that will be forgotten in a month, why not experiment with an open platform like Android or OpenMoko so people can develop non Java apps for it.
I doubt this has a tegra in it. Unless they plan on developing games for this sepecific platform, they will stick to a generic chipset.