Both Apple users and Samsung users are just users of that phone.
But those who bash another company - are simply fanboys/girls of their current phone brand.
I am using an iphone 4S right now as my main, its quick, has a smooth interface, does what I need it to do. I don't load things on it so its still got 11GB free of its 16, I don't take thousands of pictures, videos, I don't download thousands of apps, I don't need any of that.
I just need it to text, make calls, check email, and occasionally provide me with entertainment while I wait.
My next phone will probably be a Galaxy S4, why? Because I want to try something new. I've tried previous Android devices and the interface is far from being smooth. You can have all the hardware in the world but if the interface is shit, or slow, unresponsive, or "locks up" then i'm not going to enjoy the phone. The Galaxy S3 is a nice one, hence why i'm going to grab the S4 when it is released.
Till then, According to children and neckbeared overweight individuals that think they are highly educated from their google degree and slight knowledge in computers - I am an "iSheep".
As for this article? Stupid. They will make it with crap hardware then release another version with "upgraded hardware, faster!" 6 months down the road and up the price and people will buy.