Way to go Microsoft. If you really are making "Frog with an email, goldfish with a website, amoeba with a blog…" behind closed doors, then the neurotransmitters in your brain are not connecting.
Despite Steve Jobs being perhaps even more of a tool than Gates in the sense of coolness, Apple has at least managed a seemingly nonchalant method of advertising, though probably millions were spent there too. Either way, to me at least, Apple's commercials comes accross more seamlessly than this very contrived attempt at a "mee too" catch-up session.
That being said, I am by no means an Apple fanboy, though in this particular instance, it does seem like Microsoft has completely dropped the ball. It just seems like they are trying way...way too hard on this one.
Come on Microsoft...is this all you geniuses could come up with? =|