I don't see anything wrong with the way Apple packages things; if people judge books by their covers (and they do) then aesthetically pleasing packaging design is important for being noticed on the shelf. The only reason it could be a negative is if you are over-zealously anti-Apple. I'm talking about emo-rage-quit, super-"FFFFFFFFFUUUUUUUUUUUUUU-" overzealous. It's a friggen' company, not a bloody politician. You don't even see people getting like this about Intel or Bose. Stop drinking the anti-Apple Kool-Aid and let people buy their sexy, overpriced goods in peace.