Consumers are so idiotic anymore, did anyone really think Toshiba was going to give away thousands of free TVs for the hell of it? They'd lose millions, this isn't even "bait and switch", it's usual rebate tactics and practically every electronics company uses them. What they wanted was for people to go buy these products out of faith in their team, BEFORE the event ended, not to give everyone in Spain a free TV afterwards. Making it a rebate means they make their money back in sales from all the countries who thought they'd win and bought these products beforehand. Any lawsuit filed against them will be struck down by any decent justice system since they did in some form provide the details necessary. I wouldn't hold this against Toshiba at all, but I certainly know which country to sell magic beans in.