Where's the traditional "Swiss Army Red"? If I pay $40 for a 4GB flash drive (and I won't), it should more authentically remind me of a Swiss Army Knife. Personally, I really think it should have at least included a tiny LED flash light or, better yet, an array of USB adapters.
Really, a Swiss Army Knife should come with everything. Their USB drives should work as usb splitters/hubs and attach to everything--even that weird shaped USB head that I keep thinking is a standard mini but doesn't actually work with anything.