Obviously, it's Apple flogging kit to the University so that it's overpriced low end laptop and overpriced color Kindle/giant iPod get some "educational" press time. Let me know when a large college or all colleges do this, and maybe I'll be impressed. In the meantime, that's only a few hundred to a few thousand more macbooks and ipads "sold"... a dumb publicity stunt by Apple to make their products seem more educational than PC's ... a market they used to dominate when I was a kid... but school systems have wisened up over the years and thought... "Ok, unless Apple gives them away to us, we'll save a boatload of money buying PC's instead"... so they do, because as someone mentioned earlier, colleges and Universities operate like businesses... because they pretty much are... they're in the business of collecting cash... tutition, government handouts, alumni donations, sports ticket sales and merchandise... There's no way Apple's not footing the bill and at LEAST giving these things to the school at their cost or even losing money on this thing (How else can kids justify the price tag to their parents for that big screen iPod to show off with unless they can tell their computer illiterate parents they need an iPad for school and that's the bottom line, cuz Steve Jobs said so...)