They can't win with the difficulty. The people who enjoyed the tougher content in vanilla and BC now have jobs and families and aren't going to spend a bunch of time raiding difficult content. The people who enjoyed the easy content in recent expansions aren't invested in the game from the beginning, so they drop their subscriptions the second they get bored (and wouldn't even bother with difficult content).
I can't imagine there are a lot of people 16-23 that will sign up for raiding 4-5 nights a week in a game that's 9 years old....and people my age (27) are either burnt out or don't have a few hours every night to play video games.
I can't imagine there are a lot of people 16-23 that will sign up for raiding 4-5 nights a week in a game that's 9 years old....and people my age (27) are either burnt out or don't have a few hours every night to play video games.