The appeal of these devices is their power and flexibility, not necessarily some killer feature(although you could argue the ability to play local HD media files is just that). I could care less about another cheap crippled and constrained consumer device(ala Roku, Chromecast). Give me something that plays real HD media and can install apps that allow the device to keep up. There is a rapidly evolving market for TV home media consoles as consumers realize their smart TV's are actually poor investments but at the same time they want to continue to have that home media computing experience they've come to take for granted. It's not mature yet which is why there are way too many poor releases, but the demand is there from the same first adopters that took the plunge with smart phones and tablets.