Its not that Apple is being criticized. Some of the points in the article were very valid. But author did mostly whine about some very trivial stuff. "Oh no, I have to check my phone for missed messages, it won't do it for me." and then there is the "I have to go get a document and spreadsheet program for my phone, that sucks." as if you don't have to go get one for your computer. BTW the iTunes store DOES point out the App Store, it is in the VERY FIRST LIST on the homepage of the store where it lists things like, Music, Movies, TV Shows, iPod Games, and OOH! APP STORE! The author should grow up and open his eyes. But again, some of the other points were very valid.