i have one question:
How easy is this to use?
If this is being marketed to women and parents, how tech savvy are they gonna need to be?
the type of parents who's kids have iphones will be in their 40s/50s/60s with kids in uni, The Silver Surfers are not exactly a group known for their computing wizardry.
As for women, well, if my bird got this device to snoop on me, she'd need me to tell her how to use it. iMm not saying all women are dumb, that's a generalization, but even intelligent people can be clueless about computery thingers.
This leads to my conclusion; if the target market is diluted this much, this item will hardly sell.
Dilution:
Parents (with children over, say, 13 and own iphones) who are tech savvy and do not trust their kids & own a compatible computer system.
Women who are tech savvy, have a partner whom they don't trust who own an iphone and a compatible computer system.