Obviously Activision thinks COD sells itself, and have completely lost sight of the creative power behind the team that made this franchise what it is. They probably think it's played out and not much else to go, or that they can just make future COD games with more "Russian" scenes in a daycare or orphanage and people will eat it up. IW execs realized they are being leached and have dozens of ideas up their sleeves for quality sequels, and will just create them under a new franchise name.
Stupid activision, real stupid.