It's abundently clear that most companies simply DO NOT understand the digital distribution method. Somehow they feel that the product is the product is the product, regardless of packaging, logistical distribution costs (or lack thereof, in this case), physical medium, etc. Seeing as selling an ebook is a nigh completely automated process; requiring negligible HDD space, negligible bandwidth, and almost no human interaction (labor) after it is uploaded, each book sold is nearly 100% profit... yet they still want to charge the same price as a shipped, tagged, stocked, retail hardcopy... and expect everyone to be OK with that. Astounding.