Apple Brand Value Tops $150 Billion

[Guest]

Apple has become the world's most valuable brand as the latest edition of the Millward Brown BrandZ survey is listing Apple with a value of $153.3 billion.

Apple Brand Value Tops $150 Billion : Read more

 

[alidan]

anyone else find this number as sickening as i do? insurance (+137%) if there was ever a reason for government regulated insurance, THAT number is why. can you imagine how much insurance has to deny a person to make that much gain?

on the other side. who makes these numbers? are these numbers real? like if they liquidated their offices or businesses thats what you would expect them to go for total?

because if this is a fake number, in 2 years apple is going to crash hard, unless they have something big up their sleeve, which i doubt, i have my reasons why but wont post to avoid a rant.

 

[turbotong]

umm is that declining HP brand +35%?

 

[dimar]

Just tell me why I do not desire to buy or use any of their products? Not even a tiny bit; even if it was free.

 

[eddieroolz]

And yet, the value represents a company that does no R&D and leeches off others...

 

[jundaboy]

Millward Brown must be an apple fan or paid by apple to write that bullshit.
150 billion for a company that makes overpriced junk.

 

[Guest]

Incoming (yet entirely predictable) Tomshardware Apple hate-fest.

 

[amk-aka-Phantom]

That's right! Apple hate... one's gotta hate company which makes a lot of money by selling junk Apple users like to justify Apple-hate by saying that people who hate Apple probably don't have enough money to afford their products... well, that's not true. It's just we know what to spend out money on =) In my country, a new Core 2 Duo Macbook still costs $1000. Yes, I can afford that, but why should I? However, people who think that they should - that's who brings Apple into that top position. That's okay, the "most expensive brand" doesn't mean anything for the end-user.

 

[Guest]

[citation][nom]amk-aka-phantom[/nom]That's right! Apple hate... one's gotta hate company which makes a lot of money by selling junk[/citation]

I'm not an Apple customer (far too over-priced for my tastes, as you say), but why is that a valid reason to hate Apple? I don't hate Apple. Apple are good at what they do - designing intuitive, well polished, easy to use products that have the aesthetic appeal that normal, every-day consumers can just pick up and use.

Apple aren't in any game of hardware specifications, and despite your opinion as an enthusiast, most people just don't actually care. It's all about user experience, and that's where Apple, ultimately, always nail it.

 

[amk-aka-Phantom]

Apple are good at what they do - designing intuitive, well polished, easy to use products that have the aesthetic appeal that normal, every-day consumers can just pick up and use.

That "user-experience" thing is another marketing trick. "Easy to use"... everything is easy to use nowadays! Tooltips, simple GUI, it's everywhere! Well polished - in what sense? If you mean build quality - Apple is not the only brand who has that.

"Every-day consumers" are, apprently, the people who are willing to pay double, buy the first advertised gadget and start using it without any further trouble. I usually call these people "fools", because an every-day consumer is actually someone who first chooses carefully what he REALLY needs, then buys it, takes some time to study his device and then uses it. That's every-day comsumer. I've seen people who would buy an iPod just because it's so popular, then connect it to their laptop and SUDDENLY figure out that they need iTunes to copy data onto the iPod... and then, in a week or so, SUDDENLY learn that the iPod is no different from any other mp3 player... and then, again, SUDDENLY realize that they just wasted a lot of cash on a device that doesn't even suit their needs... you should've seen their faces

Where Apple *really* nails it is marketing and brainwashing people to believe that all their needs can be satisfied with their products. Sometimes it's even true, it's just that the people don't realize that any other similar device will do the same for them (any Android phone, any Windows laptop, any mp3-player). Hell, I've seen some guy show off with his "easy-to-use" chat on the iPhone - he obviously had no idea that this is a standard application for everyone else - I used that kind of thing ever since I got my first Java-capable phone =)

Correcting a misunderstanding, I don't hate Apple for making a lot of money - hell, no, I respect them for that, brilliant marketing: if Microsoft would do the same, they would have the same army of fanatics protecting Windows 7! I hate Apple for the stuff they sell and the way they present it to be "innovative" and "easy to use" - as if all the other gadgets on the market have a command line instead of a GUI and require 5 years of programming experience to use them 😉

 

[fir_ser]

Apple really improved during the last few years.

 

[dan117]

Apple surged past Google, which dropped to second place with a value of $111.5 million, followed by IBM with $100.9 billion.

So... 111.5 million is a higher number than 100.9 billion?
Just when I though I finally understood math I read this...

 

[mj4358]

[citation][nom]amk-aka-phantom[/nom]That "user-experience" thing is another marketing trick. "Easy to use"... everything is easy to use nowadays! Tooltips, simple GUI, it's everywhere! Well polished - in what sense? If you mean build quality - Apple is not the only brand who has that."Every-day consumers" are, apprently, the people who are willing to pay double, buy the first advertised gadget and start using it without any further trouble. I usually call these people "fools", because an every-day consumer is actually someone who first chooses carefully what he REALLY needs, then buys it, takes some time to study his device and then uses it. That's every-day comsumer. I've seen people who would buy an iPod just because it's so popular, then connect it to their laptop and SUDDENLY figure out that they need iTunes to copy data onto the iPod... and then, in a week or so, SUDDENLY learn that the iPod is no different from any other mp3 player... and then, again, SUDDENLY realize that they just wasted a lot of cash on a device that doesn't even suit their needs... you should've seen their faces Where Apple *really* nails it is marketing and brainwashing people to believe that all their needs can be satisfied with their products. Sometimes it's even true, it's just that the people don't realize that any other similar device will do the same for them (any Android phone, any Windows laptop, any mp3-player). Hell, I've seen some guy show off with his "easy-to-use" chat on the iPhone - he obviously had no idea that this is a standard application for everyone else - I used that kind of thing ever since I got my first Java-capable phone =)Correcting a misunderstanding, I don't hate Apple for making a lot of money - hell, no, I respect them for that, brilliant marketing: if Microsoft would do the same, they would have the same army of fanatics protecting Windows 7! I hate Apple for the stuff they sell and the way they present it to be "innovative" and "easy to use" - as if all the other gadgets on the market have a command line instead of a GUI and require 5 years of programming experience to use them[/citation]


Tell what makes you qualified to call someone fools because they made a conscious decision to buy an apple product? Can you honestly say that you are smarter that all the Apple product users? No you can't, You really need to stop making generalizations about things you have no clue about.
This garbage about popularity, and marketing hardly holds water when you consider that for the given time that Apple's Ipod, Iphone, Mac books and Macs have been around you would think that its popularity would wane? Well why is Google still the number 1 search engine of choice of most users? Are the consumers stupid for using google? No, Because it fits the need of the consumer. Plain and simple.

 

[mj4358]

@ amk-aka-phantom
I guess JD Power is a Fanboy too!!!
http://www.jdpower.com/Electronics/ratings/wireless-consumer-smartphone-ratings-(volume-1)/

 

[mj4358]

@ amk-aka-phantom

Here is some perspective for you. Apple for the last 5 yrs. was with At&t and Android was with both At&t and Verizon. Once Apple came to Verizon Android sales slumped while Apple managed to Grab 14% of Verizon's sales. How is that? Does that mean people are stupid who shop at Verizon?.......http://news.cnet.com/8301-27076_3-20058331-248.html
http://news.cnet.com/8301-13579_3-20061381-37.html

 

[HavoCnMe]

Most of their users use the word "like" after every sentence.

 

[applegetsmelaid]

Apple products do not suit the needs of many customers. I have been in support and sales of PCs for over a decade and since the surge in Apple's popularity in 2007, countless customers have come asking for a windows based machine because their Macbook did not have the software they needed. I advised them to run a Windows virtual machine in OSX but they barely know how to turn the thing on much less configure a VM. They just buy a machine with Windows preinstalled. They think a Mac is better because it is more expensive, plain and simple. They sound EXACTLY like the TV campaigns. This type of scenario has skyrocketed since the iPad came out. They buy an Ipad because they think it's "better than a laptop" and find out that you can't get any work done with it. Instead of admitting they were played by Apple, they come and ask me to configure a Windows based machine to actually get work done. Apple has alot of money because they appeal to those with alot of money, enough to buy an Apple product AND a Windows machine.

 

[amk-aka-Phantom]

See? THAT's what I meant. I call them fools because they DIDN'T make a CONSCIOUS choice!

By the way, Google is the #1 search engine of choice because there's nothing better. Google actually provides us with good unmatched search - its competitors aren't anywhere close (Yahoo, for example). So it is as you said:

Because it fits the need of the consumer. Plain and simple.

Exactly as you said - "the need of the consumer". Don't compare that to Apple - the company who brainwashes the customers to believe their stuff is better.

Tell what makes you qualified to call someone fools because they made a conscious decision to buy an apple product?

The fact that they DIDN'T make a CONSCIOUS choice! 90% of the people who think that Apple user-experience is cool and such are... right, but they don't realize Apple isn't the only brand that can do that. THAT's a real problem. Not the fact that they buy Apple.

Here is some perspective for you. Apple for the last 5 yrs. was with At&t and Android was with both At&t and Verizon.

That just reflects how stupid the whole thing is. Never bought a phone from the network provider. Why sholud I buy a SIM contract WITH the phone? I don't care who makes more profit out of the iPhone, I'm saying it stupid one way or the other - this is a HARDWARE website, discuss your economics somewhere else.

In other words - read through my posts thoroughly. I don't base my opinion on simple "hate" - I back it up 😉

 

[mj4358]

[citation][nom]amk-aka-phantom[/nom]See? THAT's what I meant. I call them fools because they DIDN'T make a CONSCIOUS choice!By the way, Google is the #1 search engine of choice because there's nothing better. Google actually provides us with good unmatched search - its competitors aren't anywhere close (Yahoo, for example). So it is as you said:Exactly as you said - "the need of the consumer". Don't compare that to Apple - the company who brainwashes the customers to believe their stuff is better. The fact that they DIDN'T make a CONSCIOUS choice! 90% of the people who think that Apple user-experience is cool and such are... right, but they don't realize Apple isn't the only brand that can do that. THAT's a real problem. Not the fact that they buy Apple.That just reflects how stupid the whole thing is. Never bought a phone from the network provider. Why sholud I buy a SIM contract WITH the phone? I don't care who makes more profit out of the iPhone, I'm saying it stupid one way or the other - this is a HARDWARE website, discuss your economics somewhere else.In other words - read through my posts thoroughly. I don't base my opinion on simple "hate" - I back it up[/citation]
Please explain how you know they didn't make a CONSCIOUS choice? Please tell us all what profound insight you have for this conjecture? Whats the proof to your argument?

 

[mj4358]

@amk-aka-phantom

Nothing you said has any merit or any facts to back it up. Your just arguing just to argue.