This is a perfect example of Apple's market strategy since Jobs left. Apple doesn't innovate or take risks. Their uninvolvement with Siri and Apple car play (To name a few) have kept these potentially useful technologies frozen in time. Apple's customers have preinstalled unwanted Apple apps that Apple decided to create and put on every iPhone despite the fact that other companies are better at essentially all of them, possibly with the Maps app excepted. The App store is now littered with unwanted articles about apps, some of which are highly politically motivated, alienating some of their customers. Apple's music app has a poor user interface and is very stingy in transferring music files for those of us who don't want to use their clunky slow unpredictable Itunes program. We get bigger screens, longer battery lives and better processing power which is good but the competitors supply all of those things at the same time.