Some people like Apple because they keep tight controls over their stuff to ensure "everything just works" so their end users don't have to think.
Some people dislike Apple because they like to think for themselves.
Seriously, this is the problem with a controlled system. If one day Apple decides applications that represent white people in a positive light are immoral and objectionable, they can pull those apps. If they decide to favor one developer over another, they can pull all competing apps. (Perhaps why the Playboy app is still there while their competitors have just been wiped out?)
With my Omnia, neither Samsung nor Microsoft nor Verizon can prevent me from buying third party alternatives and installing them. I don't like the browser provided by them? I'll go get something else. I don't want to use mobile office for my fuel logs? I'll go find something else. I don't like the interface? I'll go grab another one.
I like to make my own moral choices, and I like to mod my system to suit me. I don't need a company to tell me what I should or should not find objectionable... I no longer live with mommie, and I'm not looking for a replacement.