I always find it bothersome when I read articles on an informative website that covers topics that should obviously just factual and there is obvious fanboy-ism in the writing. Might as well make the article title: Our Savior Unveils His Latest Blessing From Above To Us
Apple is unveiling nothing new and groundbreaking. They are simply trying to play catch up with these new updated devices so while this should be mentioned, it's not that big of news.
It's not like Samsung does anything groundbreaking with each model either.
I would rather have some kind of news about an event everyone is waiting for rather than have the tomshardware news board spammed by X99 unveiling by every company.