My 70 year old eyes find OLED quite dim compared to LED. Micro LED is coming and I'm waiting. But for those that can't wait, Costco has the 65" C8 for $2700 or so. Just put it in a dark room. My next set will be 75-82" which is now common in LED. And don't be fooled. The hardware is way ahead of the software. The problem is bandwidth on cable and satellite. Could be years for that to be solved. In the meantime, enjoy watching 480 line resolution programs on your 4K TV.